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In New Zealand, the wedding industry alone is worth tens of millions of dollars.  Many businesses tap into this market and they need to expose themselves “bride-and-groom prospects”.  They also seek the "functions market" as there are many people organising birthdays; reunions; anniversaries and so on.  These businesses invest in expos and online marketing and now they will have a chance to promote themselves another way – by featuring their businesses in a hard-copy Wedding & Special Occasions Guide.  Brides in particular love being able to hold, keep and browse through a hard-copy guide of all the different types of products and services they’ll need for their big day.  Businesses like photographers; celebrants; venues; entertainers; caterers; videographers; cake makers; florists; travel agents; suit hire companies; dressmakers; gift shops etc.  These are competitive industries and these businesses are competing fiercely for the wedding dollar.  They need every advantage they can get – and that’s where we come in.

Format:

The Wedding & Special Occasions Guide is a 24-page DLE-sized booklet printed in full-colour on 200 gsm glossy stock. 

The Wedding & Special Occasions Guide is intended to generate leads for any business that sells to the wedding market, or to anyone organising a special event, including:

Target Market:

The advertisements are designed to appeal, and the distribution channels are selected to reach:

• couples who are contemplating marriage, plus the Mother of the Bride;
• anyone who is organising a special event eg. birthday; reunion; anniversary; wake etc.

Distribution Channels:

The 5,000 copies are distributed free-of-charge as follows:

• 3,750 copies distributed amongst the advertisers, to give away to their customers;
• 1,000 x copies distributed at the Wedding Expo run in the relevant territory;
• 250 x copies given to the local newspaper, to give away to couples who advertise their engagement.

These distribution channels ensure your marketing message is being received by your specific target market.  How many of these 5,000 leads do you need to convert to recoup your investment? 

Exclusive Advertising:

For most business categories, we limit the number of advertisers within those categories eg. we will only advertise a limited number of venues; photographers; celebrants etc.  If you invest in a double-page advertisement, we will grant you exclusivity (this does not apply to venues).  This allows you to block-out your competitors.

Right of First Refusal:

Our advertisers have first right of refusal for the following year’s publication (must be exercised within 90 days of printing).

Territories:

We are printing separate wedding and special occasions guides for the following territories in 2015-2016:

• Auckland - North; South; East (incl. CBD); & West;
• Wellington - City (incl. Western suburbs); Hutt Valley;
• Christchurch